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Vimeo’s new app helps small businesses create professional social videos

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Vimeo signaled last year its plans to move further into the social video creation and editing space with its acquisition of short-form video editor Magisto. Today, the company is unveiling the results of its work in the months following the deal’s close with the debut of Vimeo Create. The new app includes a set of video creation tools aimed at small businesses and marketers looking to tell their stories using social video, but who lack the resources, time or budget to invest in video production at the scale they need to compete.

With Vimeo Create, available on both the desktop and as an app, businesses choose from pre-made, professionally designed video templates that can be customized to meet their needs. More advanced users could opt to start a new video from scratch, as an alternative.

The app includes a library of stock content to add to videos, including millions of HD video clips, photos and commercially licensed music tracks available for no extra fee, Vimeo says. Businesses also can customize their videos by selecting the colors, fonts, layouts, logos, text captions and calls-to-action they want to use.

The app then leverages AI-powered technology to turn the clips, photos, music and text into a high-quality social video in minutes.

Vimeo Create also simplifies the process of designing videos for different social platforms, where aspect ratios (e.g. square, vertical, horizontal) and format requirements vary. After the video is finalized, users are able to publish across the web — including to Facebook, YouTube, Instagram, Twitter and LinkedIn — as a part of the Vimeo Create workflow.

The move into social video creation is part of Vimeo’s larger strategy of becoming a one-stop shop for companies and individuals who publish videos online. The company has long since abandoned its plans to be a YouTube competitor, instead seeing the potential in the other side of the video market. Today, Vimeo makes money by offering tools and services to video creators both large and small. It has launched tools for uploading and live streaming across social sites and updated its mobile app to include more featurespreviously available only to desktop users, among other things.

Vimeo’s decision to prioritize social video resulted from its own research. The company found that only 22% of small business owners felt they were using enough video. The businesses complained that issues around time, cost and complexity were keeping them from going further. Nearly all (96%) of small business owners said they would create more video if all those friction points were removed.

The service was built using parts of Magisto’s backend and its AI, but the overall app, feature set, content, user interface and integration into Vimeo’s tools were built from the ground up, the company says.

The company hopes Vimeo Create will help it to grow its subscription revenue, as the service is offered as a part of Vimeo’s Pro, Business and Premium membership plans, instead of as a standalone paid or freemium app.

“Video is the most impactful medium we have today for human expression at scale, and businesses
need an online video strategy to reach their customers. But the research is clear: small business owners
and entrepreneurs don’t have the tools, time or budgets to make videos at the volume and quality
needed to compete,” said Vimeo CEO Anjali Sud, in a statement about the launch. “Vimeo Create levels the playing field. It’s a radically simple tool that shortens the distance from idea to execution, so more businesses can have a successful video strategy.”

Vimeo isn’t alone in addressing the social video needs of small businesses. Last fall, Facetune maker Lightricks launched a full suite of apps for small businesses to use for their social media marketing campaigns. There also are dozens of tools for video editing on the market, including those from incumbents, like Adobe and Apple, as well as from others like Magisto, Canva, PicsArt and many more that offer features craved by small business owners like templates, easy editing tools, access to stock content and support for one-click multi-platform publishing, among other things.

Vimeo first launched Vimeo Create into betaback in January, but today it’s available to all across web, iOS and Android.

Awarness

WAEC Releases SSCE 2020 Results

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The address by the @waecnigeria Head of National Office, Patrick Areghan, to announce release of results of WASSCE SC, 2020 today at the WAEC National Office, Lagos.

Remember the smart identity card used during the exams? Well, the result checker pin and serial number contained on it are all that is needed.

1. Go to https://www.waecdirect.org. which is the WAEC result checking portal.

2. Enter your WAEC Examination Number in the required column.

3. Select your Examination Year

4. Select your Examination Type which is “school candidate result”.

6. Enter the Card PIN afterwards.

7. Finally, click “Submit” button to get your 2020 WAEC Result.

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Awarness

Reno Omokri Challenges General Buratai To A Physical Combat Without Weapons

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Former Presidential aid Reno Omokri has challenged General Buratai to a one-on-one deadly fight to avenge the death of unarmed protestors killed.

Reno Omokri reacting to the denial of the army of killing unarmed peaceful protestors challenged the General to a fight without weapons.

According to him, he wants God to use him to avenge the death of the slaughtered unarmed peaceful protestors at Lekki tollgate two weeks ago.

My greatest desire in November is to be in a room with General Buratai. No weapons. No referee. Man to man combat. Only one man coming out alive. Let God use me to avenge the cowardly slaughter of peaceful, unarmed, #EndSARS protesters at #LekkiMassacre by that spineless coward!

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Awarness

Iphone SE 2020 ($399): Should Anyone Buy This?

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iPhone SE 2020 (2nd Gen) is Apple’s newest budget iPhone with a similar Build as the iPhone 8 with processing power of the iPhone 11 Pro. 

– 4.7-inch LCD Display
– Back Camera: 12MP OIS 4K 60FPS
– Front Camera: 7MP Front
– Processor: A13 Bionic Chip 
– iOS 13
– IP67 Water Resistant 
– Touch ID
– Wireless Charging
– Black, White & Product RED

$399 64GB // NGN 165,585
$449 128GB // NGN 186,335
$549 256GB // NGN 227,835

Preorder (US) 17 April
Ships 24 April

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